Always on · NYC 07:32 · LON 12:32 · DXB 16:32 · SGP 20:32

The AI sales agent
for premium real estate
brokerage.

Salma replies to every WhatsApp lead in 28 seconds, qualifies with precision, books site visits, and closes deals — 24/7, in any language, for every project you sell.

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Salma — the UBI AI sales agent
Salma AI
Online · WhatsApp Business · +968 9··· ····
E2E
Hi! Are 2-bed units still available? 10:42
Yes — we have 3 left in Phase II from $185K. May I ask your budget and timeline? 10:42 ✓✓
Around $200K, ready in 3 months. 10:43
Perfect fit. I've reserved a private viewing for you Saturday at 11 AM — confirmed? 10:43 ✓✓
28.3s first response
Booked Sat · 11:00 AM
Synced to your CRM
28s First WhatsApp reply
3.4× More qualified leads
24/7 Continuous coverage
10+ Languages, natively

— Trusted by the teams behind

Yenaier Residences — UBI customer Sultan Haitham City — UBI customer HAN Residences — UBI customer Urbanew Advisory — UBI customer Adante Realty — UBI customer
— Performance

Built for scale.
Measured in seconds.

Real numbers from real deployments — not a sales pitch. Every metric below is what your team will see in week one.

28s

Avg. first response

Every WhatsApp lead answered in under a minute — at any hour, in any language.

↓ 12% MoM · faster than industry
3.4×

More qualified leads

Your closers only ever talk to ready buyers — Salma filters tire-kickers before they reach a human.

↑ 0.4× this quarter · vs. baseline
24/7

Continuous coverage

Wherever your buyers are, Salma is awake too — every timezone, every hour, every day of the year.

100% uptime · 90-day rolling
10+

Languages, natively

Auto-detected from the inbound message: Arabic, English, Portuguese, French, Spanish, Italian — and more.

↑ 5 added in '26 · auto-detect on inbound
— How it works

From WhatsApp message
to booked viewing — under a minute.

One inquiry comes in. Salma qualifies the buyer, matches them to the right unit, books the meeting, and hands a ready-to-close lead to your team.

  1. 01 +8s

    Understands the buyer

    Captures budget, timeline, family size, and intent — naturally, through conversation, in the buyer's native language.

    Budget Timeline Requirements
  2. 02 +15s

    Scores the lead

    Hot, warm, or cold — based on intent signals and project fit. Your team only ever talks to ready buyers.

    Hot · ready to buy Yenaier
  3. 03 +22s

    Matches the right unit

    Pulls live availability from your CRM. Recommends the best-fit apartment by budget, view, and floor.

    3 units matched Phase II · from $185K
  4. 04 +47s

    Books the meeting

    Suggests a time, syncs with your calendar, confirms with the buyer. Your closer receives a briefed, ready lead.

    ✓ Saturday · 11 AM Handed to closer
— Capabilities

Built for the way
deals actually close.

Every tool your sales operation needs — from the first WhatsApp message to a signed reservation.

— Conversation Live

WhatsApp-native sales

Salma replies on your existing WhatsApp Business number — every lead, every time, in under 30 seconds.

2-bed units still available?
3 left in Phase II — from $185K.
Budget $200K, ready in 3 months.
Shall I book Sat 11AM?
— Workspaces 3 active

One platform, every project

Each development carries its own voice, inventory, knowledge base, and sales team. Switch in one tap.

YYenaier Residences142 units+12%
HHAN Residences86 units+8%
AAdante · Sultan Haitham220 units+22%
— Pipeline

Lead scoring

Every conversation scored automatically. Hot, warm, cold.

68
44
22
— Bookings

Auto-booked viewings

Salma drops site visits straight into your calendar.

Nov · Week 244 viewings
MTWTFSS
SAT · 11:00 Sara Omar · Penthouse A
— CRM Connected

Any major CRM, in sync

HubSpot, Salesforce, Zoho, Pipedrive — pick yours. Two-way sync, live inventory, real-time lead push.

// auto-synced to your CRM
await crm.push(lead, {
  status: "qualified",
  score: 87,
  unit:  "PH-A"
});
— Guardrails 2 pending

Human-in-the-loop

Pricing offers, commitments, and sensitive replies pause for your approval — you stay in command of every word that goes out.

SA
Pending · price quote "I can offer a 4% discount on Penthouse A…"
AK
Pending · commitment "I'll hold this unit for you until Friday…"
— Analytics & reports This month

Know your numbers, prove your ROI

Cost-per-conversation, cost-per-qualified-lead, cost-per-close. Plus weekly performance reports auto-sent to your inbox — by project, channel, and source.

Cost per qualified lead$4.20
Per conversation$0.18
Per booking$32.40
Per signed deal$214
— Multimodal Voice · Image · Audio

Voice notes, photos, audio replies — fluent in all of it

Salma listens to voice messages, reads photos and floor-plans, and replies with audio when the buyer prefers it. Real conversations, not typed-only forms.

Voice note · 0:14 "Tell me about Phase II"
Image · floor-plan.jpg Recognised: 2-bed · 92 m²
Audio reply · 0:22 Salma · in your buyer's language
— Notifications Live

Email the second a lead qualifies

The moment Salma scores a lead Hot, your closer gets an email and Slack ping with the full context: budget, timeline, conversation summary, suggested next step. No dashboard-checking required.

UBI · Salma noreply@urbanew.ai · just now
HOT · 92
New qualified lead — Ahmed K. · Yenaier Residences
Budget$200K
Timeline3 months
Best fitPH-A · Phase II
Next stepSat · 11 AM
— Alerts

Smart escalation

VIP buyers, B2B, complaints — routed instantly to the right human.

VIP buyer · Ahmed K.28s
B2B inquiry · Acme Corp3m
Off-topic · escalated12m
— Languages Auto-detect

Native in 10+ languages

Auto-detected from the first inbound message.

EnglishEN ArabicAR PortuguêsPT FrançaisFR EspañolES ItalianoIT
— Knowledge 247 docs

Verified knowledge base

Salma sources facts only from your trusted documents.

Yenaier · Pricing Q42.1 MB
Floor plans · Phase II8.4 MB
Payment plans340 KB
— Integrations

Works with what you
already use.

Six core integrations cover 95% of real estate brokerage workflows. No migration projects required.

Connected

WhatsApp Business

Official Meta Cloud API. Salma replies on your existing number, with delivery receipts, read status, and rich media.

Last message28 seconds ago
4 supported

Any major CRM

HubSpot, Salesforce, Zoho, Pipedrive. Two-way sync, live inventory, leads pushed back with full conversation context and qualification score.

HubSpot Salesforce Zoho Pipedrive
Last syncJust now · 142 records
Connected

Google Calendar

Site visits auto-booked into your team's calendar. Conflict detection. Reminders sent to buyer and broker.

Bookings this week17 viewings
Connected

Email & SMTP

Branded notifications, sales offers, and daily qualified-leads digests. Drop-in for SendGrid, AWS SES, Postmark, Resend.

Delivery rate99.8%
Connected

PDF Generation

Auto-generated sales offers and booking forms — typeset to your brand, ready for digital signature.

Documents this month84 generated
Available

Webhooks & API

REST API and outbound webhooks for everything else. Plug UBI into Make, n8n, Zapier, or your own systems.

APIREST · stable
— Pricing

Priced for your portfolio,
not a seat count.

Salma is licensed per project and scales with your inbound volume. We build a fixed quote in 24 hours and put you live in 48.

— What you pay for
  • Active project licences
  • Monthly lead volume tier
  • Inventory & catalog size
  • Concierge onboarding
— What you don't
  • Per-seat licences
  • Setup fees
  • Long-term lock-in
  • Surprise overage charges
— How we quote
  • 20-minute scoping call
  • Fixed quote in 24 hours
  • 48 hours to go live
  • 14-day live-data trial
Tell us about your projects. We come back in one business hour with a fixed monthly quote — no sales theatre.
Request a quote
— FAQ

Questions, answered.

Does Salma sound like a robot?
No. Salma is trained on your brand voice and powered by a multi-agent system that converses with the precision of your best closer. Most buyers don't realise they're talking to AI.
What happens with a complex inquiry?
Salma hands the conversation to a designated human on your team — instantly, with a full context briefing. You can also pre-configure rules for which categories auto-escalate.
How fast can we go live?
Most teams are fully operational within 48 hours. We handle your WhatsApp Business setup, knowledge base ingestion, and CRM integration — HubSpot, Salesforce, Zoho, Pipedrive, your choice. You supply the materials.
Could Salma ever misquote a price?
No. Pricing is sourced exclusively from your verified knowledge base. Any sensitive commitment can be configured to require human approval before sending.
Which languages does Salma speak?
Arabic, English, Portuguese, French, Spanish, Italian — and more, with native fluency. Language is auto-detected from the inbound message.
Is our data secure?
Bank-grade encryption. SOC 2 compliant. GDPR-aligned. On-premise deployment available for Enterprise customers who require full data residency.
— Get started

See Salma close
a real lead.

Book a 20-minute demo. We pre-load your brochure and walk Salma through closing a live inquiry using your own materials.

  • 20-min demo · No slides, just product.
  • 14-day trial · Live data, no commitment.
  • 48-hour setup · From signed to selling.
  • Concierge onboarding · We do the heavy lifting.

Request a demo

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